Author Archives: Philip Oakley

With the explosion of Social Media and ecommerce in the last few years Philip Oakley has advised a wide range of clients from professional firms to large organisations like the NHS but focuses on Small and Medium Sized Enterprises and showing them how the web can be used as a competitive weapon with the focus on making money, saving money and serving their customers better.

How to find out if you are wasting hours on Social Media

Jack Welch the famous CEO of GE said “If you can’t measure it, you can’t manage it. If you can’t manage it, you can’t improve it.” which he also translated to “if you can’t measure it why would you do it” This can and should, in my opinion, be applied to Social Media for business,…