Category Archives: Marketing

Soaring with Eagles

eagle

So what are the principles of flight? In order to fly you need lift, in aircraft the lift is provided by the motion of the wings through the air, it is the design of the wing that creates the lift. The concept is very simple – the wing of an aircraft is curved. As the…

Measuring the success of your website… the easy way.

measuring-success

In this article, we’ll take a look at why you need to be measuring your website’s successes and failures, ways of doing so, and how you can make improvements based on this information. Why bother? For most businesses, investing in a new website or having an existing website improved represents a big commitment of time,…

More LinkedIn Marketing Ideas

If you’re a business person that is poking around the world of ‘social media’ then you have no doubt come across LinkedIn. It’s a phenomenal network for small business owners because everyone is on there to do business. A LOT of people just stop though once they have created their basic profile. This is a…

Expert Opinions about Google+

Google+ is well and truly underway as the new social media platform. If i’m honest I have been surprised by the huge volume of people that are completely sold on the idea that this is going to be huge. Here’s just a few people that I respect that have voiced their early opinions, ideas and…

You, The Brand

In the past, Freelancing and Consulting has often been seen as an ‘in between’ job. People assume that you aren’t really a business, you’re just getting by doing work for other people. Unfortunately, this can very easily be the case and you can become enslaved to your client’s demands. But be encouraged, there are also…

Creating a company profile on LinkedIn

LinkedIn is a powerful tool for building and maintaining business relationships online. I am most of the way through creating my epic LinkedIn guide for you, but I really wanted to show you how to create a ‘company page’ on LinkedIn. Something that not many people are doing right now. Company Profiles have been around…

What if You Couldn’t Fail?

I took my daughter swimming last night. She’s missed quite a few lessons, so although her enthusiasm to jump in and splash around was high, her confidence to swim by herself wasn’t. Now, I could have made the whole thing fun and let her keep just jumping in. Jumping in is easy. But to keep…

Why Your Clients Leave

Every few weeks I meet up with a group of sales people and we get training from a guy called Mark Wormald (he’s an awesome sales trainer from Sandler Sales). The session this morning was all about why clients leave and how to keep them. I thought i’d share what we discovered in the session…

How to use Facebook Ads for Market Research

There’s been a lot of information flying around about Facebook ads. Some say that it’s killing google ads, some say it’s a welcome addition. Not many people I speak to have fully grasped what Facebook ads are all about and their potential in your marketing. I’ll be doing that over the next few weeks… but…

How Duncan Bannatyne (and you) could get more email newsletter signups

On my desk this morning, next to the tea stain and the plastic star wars figure I noticed an invite that had come through the post to check out a new website. This is not any normal website, this is a new digital agency that has been pioneered by Duncan Bannatyne, the entrepreneur, philanthropist, author…