Category Archives: Small Business

Soaring with Eagles

eagle

So what are the principles of flight? In order to fly you need lift, in aircraft the lift is provided by the motion of the wings through the air, it is the design of the wing that creates the lift. The concept is very simple – the wing of an aircraft is curved. As the…

Measuring the success of your website… the easy way.

measuring-success

In this article, we’ll take a look at why you need to be measuring your website’s successes and failures, ways of doing so, and how you can make improvements based on this information. Why bother? For most businesses, investing in a new website or having an existing website improved represents a big commitment of time,…

How to find out if you are wasting hours on Social Media

Jack Welch the famous CEO of GE said “If you can’t measure it, you can’t manage it. If you can’t manage it, you can’t improve it.” which he also translated to “if you can’t measure it why would you do it” This can and should, in my opinion, be applied to Social Media for business,…

7 Ways to Keep Your Blog Alive

Lots of people have started blogs because they’ve been told by some kind of ‘guru’ that they should. Thing is though, after a few posts, they run out of steam and can’t seem to get any ideas on what to blog about. I know that your busy… or finding other things to do rather than…

Creating a company profile on LinkedIn

LinkedIn is a powerful tool for building and maintaining business relationships online. I am most of the way through creating my epic LinkedIn guide for you, but I really wanted to show you how to create a ‘company page’ on LinkedIn. Something that not many people are doing right now. Company Profiles have been around…

National Small Business Week 2011

Having been in a Small Business since I left college and then running one for over seven years I am pretty passionate about the effectiveness, freedoms and opportunities that come from running one. Seems like a lot of other people are too. May 16th – 20th in Washington, DC is National Small Business Week. From…